Photography Branding [Orange County Children’s Photographer]

This post has been a long time coming!

Since the beginning of my business, I’ve been making my own logo, designing my cards, etc. etc.  Last summer I got to the point where I felt like it was time to invest in hiring a designer to create a logo and basically overhaul every aspect of my business.

I knew exactly who to turn to…Allyson Baker.  I fell in love with her wedding invitations and was SO excited to see what she would come up with!

Like I said, we started talking over the summer and I begin gathering inspiration and asking myself some hard questions about the direction I wanted to take my business.

In the end, I wanted something that was modern, yet still playful with a big emphasis on the fact that I am a children’s photographer.

I love what Allyson came up with…I’m sure you’ve noticed the new logo at the top of my blog!  Along with the new header, side pattern and dividers…check out the facebook and twitter links!!  Oh and here’s the splash page of my website:

And if you haven’t seen my website lately, go take a look!  I’ve been working hard to change out all the portfolio pictures, as well as text and general info.

Here’s the new front picture with Allyson’s handi-work!

I also had letter-press business cards made, which Allyson designed.  The cards are so thick and gorgeous…the quality is just out of this world!!

My favorite thing about my card is the way she designed my phone number…isn’t it SO cute!?

The main reason that a photographer wants to brand herself is so that her purpose speaks through everything that’s on the web and every piece of print.  I love how cohesive it all is.  Here’s a look at all my new print items and packaging…

I customized the ordering tri-fold from Design Aglow that I give clients!

My new gift card!  And JUST BECAUSE…I will be giving a $100 gift card to ONE LUCKY COMMENTER!  Leave a comment below and I’ll use random.org to choose the winner on Friday January 22 at midnight.

I also asked Allyson to design the paperwork that clients receive as well as the invoice.  Here’s what she came up with…

This has been the BEST money I have ever spent!  It takes the pressure off my to try to make things look good and I can focus on what I’m good at…taking pictures!  If you’re thinking about branding your business…head over to Allyson at http://allysonbakerdesign.blogspot.com/.  Not only is she super sweet to work with, she’s incredibly talented to boot!

Don’t forget to enter a comment for a chance to win a $100 GIFT CARD!