It’s been a while since I’ve highlighted someone from the community, but this one will make up for it. Prism Boutique has an expertly curated selection of bohemian-style clothing and jewelry in the heart of Belmont Heights. We need about a million more businesses like this in Long Beach…people who are just amazing at their trade. Dayna’s passion for her store is apparent in every little detail. I photographed the store last week and was amazed at how many details I had missed the time before.
I met Dayna at Anthropolgie when I was photographing events at the store. Years later, she left her job at the store to begin her own venture. You imagine her starting with a blank canvas, but that wasn’t the case. She had to work through layers of paint, plastic lattice and fake grass to get to the bare bones of the structure. Once that was accomplished she and her husband worked to create everything from the cash wrap to the clothing racks. I even ran into Dayna at Home Depot during her construction days. Seeing her dream become a reality is awe-inspiring.
If you’re in Long Beach, head over to her store on 406 Termino Ave. If you aren’t local, don’t fret…you can shop her goods online!